Hibiscus Theory brand kit
Updated 2026-10-09. The latest is always at https://hibiscustheory.com/branding/

logo/mark        The crystal hibiscus in full colour. Our primary mark.
logo/lockup      The mark with our name: horizontal for dark and light
                 backgrounds, stacked, and a one-colour vector version.
logo/line-mark   The hibiscus in a single colour, as vector. For one-colour
                 print and anywhere full colour cannot go.
logo/wordmark    Our name on its own, as vector outlines.
logo/display     HIBISCUS THEORY in outline, as on our title card. Large only.
icon             App icon and favicon.
colour           The palette as Adobe swatches (.ase), CSS and JSON.
social           Our link preview card.

You are welcome to use these to refer to Hibiscus Theory: in press, on a
client or partner page, in a case study, on an event listing.

Use the files as they are. Do not redraw, recolour, stretch, rotate or add
effects to them, and do not use them in a way that suggests we endorse
something we have not.

Leave clear space around the logo at least as tall as the H in our name.
Smallest sizes: the lockup 120 px wide on screen or 30 mm in print; the mark
alone 24 px or 8 mm. On dark backgrounds use the white or full-colour files,
on light backgrounds the void ones.

Our name is two words, both capitalised: Hibiscus Theory.

Type: Anton, JetBrains Mono, Instrument Serif and Syncopate, all free from
Google Fonts (fonts.google.com).

Anything else, or a format that is not here: hello@hibiscustheory.com
